Digital Marketing Intern

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About the job

About Walker Advertising

Since 1984, Walker Advertising has been dedicated to bridging the gap between a law firm's need for growth and the underserved community's demand for reliable legal services. Our teams prioritize empathy and integrity, operating with respect and without ego. We pride ourselves on thinking differently and consistently raising the bar, creating a workplace environment based on trust and respect.

We recognize that our employees are not just numbers; they are individuals with families and lives beyond work. We understand that a successful and fulfilling life involves more than just a career, and that's why, as we expand our teams, we focus on the holistic well-being of our employees.

About The Role

We are seeking a dynamic and driven Digital Marketing Intern to join our team. The intern will play a crucial role in supporting our digital marketing initiatives by assisting with competitive research, exploring the impact of AI on marketing strategies, conducting SEO analysis, contributing to the development and execution of new campaigns across paid search and paid social media platforms, and participating in Conversion Rate Optimization (CRO) efforts.

What You'll Do

• Competitive Research: Assist in conducting comprehensive research on competitors' digital marketing strategies, identifying strengths, weaknesses, and opportunities for our campaigns.
• AI's Influence on Marketing: Research and analyze the influence of AI technologies on digital marketing strategies and propose innovative approaches or improvements based on findings.
• SEO Analysis: Collaborate in analyzing website traffic and performance metrics, identifying SEO opportunities, and providing recommendations for enhancing organic search visibility.
• Campaign Development: Contribute creative ideas and assist in developing new campaigns across paid search (PPC) and paid social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Conversion Rate Optimization (CRO): Participate in CRO initiatives by analyzing user journeys, conducting A/B tests, and suggesting website or landing page optimizations aimed at improving conversion rates.
• Content Creation: Support content creation efforts, including ad copies, visuals, and other campaign materials for various digital channels.
• Performance Tracking: Assist in monitoring and analyzing campaign performance metrics, preparing reports, and making data-driven recommendations for optimization.
• Collaboration and Learning: Collaborate with cross-functional teams, participate in brainstorming sessions, and actively engage in learning opportunities to expand digital marketing skills and knowledge.

Qualifications

• Availability to meet and discuss weekly
• Minimum of 15 hours per week