Marketing Intern

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About the job

Description

THE ROLE:

Xylem seeks to hire a Marketing Intern to join its Americas Commercial Water Utilities Vertical Marketing team for summer 2023. The Water Utilities market is something that is core to Xylem and a market that the Flygt, Leopold, Sanitaire, Wedeco, Godwin and Goulds and Sensus brands has served for more than 160 years. Key applications include transporting, treating, testing and analyzing, then returning water to the environment. Our brands produce highly efficient products and systems that require less maintenance, use less energy and provide environmental benefits to users and communities.

The successful candidate will have demonstrated the ability to succeed in a fast paced, fluid environment, while ensuring that project initiatives are met. If you are excited and passionate to work in a digitally progressive and data-focused marketing team, we want to hear from you!

You will be assigned specific projects which are designed to add value to the organization while providing real world experience. While receiving mentoring and guidance, working with the Water Utilities Marketing Vertical team members on the growth initiatives.

Xylem Summer Internships typically last 10-12 weeks and are an opportunity to get hands-on, professional experience while making a lasting contribution to Xylem as an organization. Our internship program is intended to create a pipeline of talented undergraduate students who are interested in a career in the water innovation technology industry. Interns are our primary talent pool for all full-time early career positions and rotational programs. The Summer Internship is a great opportunity to learn more about Xylem and see if a career in water technology is right for you.

The hourly rate for an intern is dependent on a variety of factors including major, year in school and geographic location. The average hourly rate for an intern is between $21.00 - $27.00/hour. Locations of internships will vary based on the specified project and function, and will either be on-site, hybrid or fully remote.

Core Responsibilities

• Develop channel management customer excellence tool kit.
• Conduct voice of customer (VOC) activities to more closely understand specific residential customer decision makers (i.e. operators and consultants), their communication preferences, and how we could increase their specification of Xylem products and services (this could include interviewing experts, conducting desk research and potentially visiting existing customers).
• Help develop new collaborative training tools.
• Research competitive apps, comparison of best business tools to help installers (operators and consultants) grow their business.
• Develop end user campaigns to drive awareness of new product(s) and existing core product(s) while considering customer personas, audience segmentation, and positioning in the marketplace.
• Creating effective communications utilizing objectives, SMART goals, creative briefs and measuring KPIs for success.
• Understanding marketing automation, customer relationship management (CRM), web analytics account-based marketing and how to effectively integrate these practices to target key customer accounts with the support of the local sales teams and report attribution of each.
• Develop project management skills through new product development process
• Design and present new social media campaign ideas.